Confused about Magento 2? We Recap Key Statistics, Pros and Cons

Magento is a well-known eCommerce platform which helps several brands and retailers make their mark in the online industry. It also proffers adaptable cloud solutions to grow and establish. It disclosed the next generation open source platform in the year 2015 and since then has been motivating its owners to upgrade from Magento 1.

If you know well about Magento then you must have also heard Magento 2. It is found that 1 in 4 websites are using Magento software. It has evolved with the eCommerce industry and offers a good range of flexible tools and features.

This article will discuss Magento 2 in detail.

What was Magento 2 Launched?

With changing times comes the need to keep upgrading. The original platform was primarily launched in 2007, was scrapped and built again from scratch to create Magento 2. Your eCommerce store should show that it is updated and ahead with changing times. Thus, here we have Magento 2 which is safer, faster, and simpler to use than its original version. This new platform comes with an exhaustive set of features which enhances administrative options.

Magento Consulting

Magento also provides consultation via its certified experts. You can buy hours of consulting and planning services from Magento like code review, design a solution, migration questions, etc. The Magento 2 is an upgrade that legitimizes retailers, bands, and businesses across B2B and B2C industries to deliver appealing omnichannel shopping experiences, in a cost-effective manner. Magento 2 provides a great personalized customer experience and its advanced features help in delivering good-quality services and an alluring shopping environment.

Magento 2 can fit into any device, be it phone or computer, depending on how the customers are shopping and increasing the ways to sell. Its architecture is responsive and ensures enhanced productivity. It is simple to use and is touch-friendly, which enables you to monitor and track sales or update the products from your mobile device, like a smartphone. Magento 2 helps you in regulating the functionality, content, and the visual of your online store in an easy manner.

Magento 2 Around the World

In the second quarter (2Q) of 2020, Magento 2 had built 33,480 online stores and 27,996 unique domains live on the net. The websites had a wide geographical spread as follows:

United Kingdom – 2995
United States – 6502
Germany – 1770
Netherlands – 1852
Australia – 1026
France – 1069
India – 909
Italy – 919
Spain – 538
Canada – 697
Other Countries – 9729

Magento 2 has given a considerable increase in the number of websites designed and hosted by it in the last few years. Around 48% of the world’s online stores that are using Magento 2 are based in the United States, more than the rest of the world.

Magento 2 Business Types

The industry verticals that use Magento 2 are many. Usually, Magento is associated with eCommerce and shopping, but this is not the sole industry vertical whose websites use Magento 2. This vertical amounts to only 5.29% of the total number. Other verticals are – Lifestyle at 9.34%, Home and Garden at 5.76%, and the Others at 75.95%.

Magento 2 and Extensions

Each year, the number of extensions available for Magento 2 increases. At present, 3875 extensions are available on Magento Marketplace. Every extension is built to enhance the experience of customers and owners.

Here are the available Magento 2 extensions:

Nosto – Nosto is a must-have extension for your marketing strategy. It has many features like website pop-ups, email marketing, Instagram, and Facebook ads.
InstantSearch+ – This extension comes for stores that are free and has less than 250 products. It spontaneously determines the purchasing intent of the shoppers while searching and equals it with your merchandising preferences.
Pixlee – This is a free extension and aids in making an Instagram page “shoppable”, so that customers can buy things straight from the app. This extension is accessible from your social media.
Livechat – The Livechat tool is for online sales and customer support, which helps the users to make the necessary purchase.
OneStep Checkout – This extension is essential to overcome the problem of shopping cart abandonment. It does this by simplifying the checkout process. It helps in augmenting the conversion rate.

Pros and Cons of Magento 2

If you are considering switching to Magento 2, then you should have a look at the pros and cons of it before taking a final call.

Pros of Magento 2

Customizable – Magento 2 is very flexible and customizable and lets you modify any aspect of the website to suit your business.
Ownership – Even if you hire a developer from outside, the website is still owned by you and you have all the rights to the website code as well.
Functionality – Magento proffers a plethora of features and deep functionalities.
Scalability – It is a very scalable platform which means your website will grow as the business grows.
Security – Magento 2 provides great security features for both the customers and business owners.
Integration – Magento 2 offers limitless opportunities as it can be integrated with anything, thus making it robust.
Community – Magento has a very active running community, which means you will always have someone to help in the time of need.

Cons of Magento 2

Complex – The process of importing themes and extensions of Magento 1 into Magento 2 is very complicated, if you are handling it alone.
Cost – Magento commerce comes with a high price tag, which is not affordable by any business owner.
Not Transferable – You cannot import Magento 1 extensions and themes directly to Magento 2.
Do not take up the migration process alone and take help from the support team.

Magento Custom Hourly Support

You can buy an unspecified number of hours of customer services and support or a-la-carte service for your Magento store. It will help you get help from Magento Certified Developers. You can get services for extension installation, Magento 2 module development, or components adjustments.

Conclusion

The experience with Magento 2 will be different for everyone as it will depend on the individual’s experience and needs. Here we have learnt about the pros and cons of Magento 2 and how Magento 2 customization can be done. It is a fact that migration to Magento 2 is time consuming and requires a lot of patience, and it is natural to find problems with the system. But, Magento has proved its worth and is one of the best platforms to design and maintain an eCommerce website. The businesses must make this shift to save themselves and their customers. The switching to Magento 2 will also enhance the functionality and user experience. Magento’s aim is to help the business owners grow in the world of eCommerce. Magento 2 provides a modernized system to the business owners with a lot of support and guidance. It has ingenious features as stated above, which are worth considering while ignoring the Cons.